Webinar – Marketing Fundamentals: Building Personas
09/19/2019 8:00am PDT
Join us September 19th at 8 AM PDT/4 PM BST for a deep dive into building personas.
Act-On Senior Marketing Strategist, Jenn Bader, and Programs and Events Manager, Kristin Foster, will share:
- Why persona development is important to building a solid segmentation strategy
- The first step to any marketing automation campaign
- How to ensure the highest level of engagement with personas