Don't miss out on the top tips, tricks, and recent events from the experts in Marketing Automation
Act-On vs. Email Service Providers
Choosing the right marketing automation platform can be a challenge. Perhaps these industry perspectives can be helpful in your evaluation process.
Real results from customers who left their ESP for Act-On
ROI within 1.2 months
Bisco Industries left MailChimp for Act-On and saw a 1283% increase in ROI within 1.2 months
Download the report and see why Bisco is one of Nucleus Research’s 2017 ROI Awards winners.
|Can the platform scale?|
|Support for multi-channel campaigns|
|ESPs||Limited features and integrations|
|Advanced social marketing with listening, publishing, and reporting that shows impact to revenue|
|Provides key data management ∓ analytics tools and easily connects with BI/reporting tools|
|ESPs||Limited / Not supported|
|Company strategy that includes machine learning and enabling adaptive journeys for any marketer|
|ESPs||Focused on email and basic automation|
|Native CRM integrations with major CRM players - Salesforce, Dynamics, Sugar, Netsuite?|
|ESPs||Limited support + Partner fees|
|Provides Sales with visibility into buyer behavior and trackable emails?|
|Are core lead management capabilities (automated programs, dynamic segmentation, scoring, etc.) at industry standard levels?|
|ESPs||Not sufficient to be included in Forrester Wave|
So, Why Act-On?
Act-On Enables Customer Lifecycle Marketing
It’s no longer about inbound vs. outbound. Marketers need a comprehensive marketing automation platform that supports their key goals at every stage – from brand to demand to expand – for true end-to-end lifecycle marketing.
Director of Communications, Save The Bay
“Act-On helped us see our audience as a collection of distinct individuals, and it empowered us to segment our list and deliver targeted messages that moved them to action.”
Superior Time-to-Value and Support
All Act-On customers receive a named onboarding manager to ensure you see value from your investment quickly. In addition to ongoing access to training and support services for the lifetime of our relationship.
Act-On’s Ability Scale
Act-On has over 100 customers with contact databases of over a million contacts and over 700 customers who partner with Act-On for over a million contact engagements per year.
Senior Marketing Manager at Lego Education
“We didn’t have a system that allowed us to really launch scalable marketing campaigns. Now, we’re getting more leads, and we’re able to nurture those leads in a better and faster way, which then shortens the sales cycle. We’re able to hand over hot leads to our sales team to generate sales more quickly.”
Marketing Director at Microlise
“Tools like MailChimp and Excel simply couldn’t handle the company’s evolving needs. If we were going to grow sales, raise brand awareness, and establish ourselves as leaders, we needed to replace our rudimentary and unwieldy systems with a marketing automation platform that provided greater insight into web traffic and email performance, and that better aligned sales and marketing.”
Evaluating marketing automation vendors?
Download our free RFP template to aid in your evaluation and ensure you get the best solution for your business.