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Act-On vs. Email Service Providers

Choosing the right marketing automation platform can be a challenge. Perhaps these industry perspectives can be helpful in your evaluation process.

Real results from customers who left their ESP for Act-On

TechValidate Survey Results


ROI within 1.2 months

Bisco Industries left MailChimp for Act-On and saw a 1283% increase in ROI within 1.2 months

Download the report and see why Bisco is one of Nucleus Research’s 2017 ROI Awards winners.

Just some of the companies who chose Act-On over email service providers

Abram Interstate
Bisco Industries
Global Software
Alpha Wire Corporation
Dun & Bradstreet
California State University San Bernardino
Sheer ID

Key Considerations

Can the platform scale?
Act-On check mark
ESPs Limited automation
Support for multi-channel campaigns
Act-On check mark
ESPs Limited features and integrations
Advanced social marketing with listening, publishing, and reporting that shows impact to revenue
Act-On check mark
ESPs x mark
Provides key data management ∓ analytics tools and easily connects with BI/reporting tools
Act-On check mark
ESPs Limited / Not supported
Company strategy that includes machine learning and enabling adaptive journeys for any marketer
Act-On check mark
ESPs Focused on email and basic automation
Native CRM integrations with major CRM players - Salesforce, Dynamics, Sugar, Netsuite?
Act-On check mark
ESPs Limited support + Partner fees
Provides Sales with visibility into buyer behavior and trackable emails?
Act-On check mark
ESPs Limited support
Are core lead management capabilities (automated programs, dynamic segmentation, scoring, etc.) at industry standard levels?
Act-On check mark
ESPs Not sufficient to be included in Forrester Wave

So, Why Act-On?

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Act-On Enables Customer Lifecycle Marketing

It’s no longer about inbound vs. outbound. Marketers need a comprehensive marketing automation platform that supports their key goals at every stage – from brand to demand to expand – for true end-to-end lifecycle marketing.

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Cyril Manning

Act-On Customer

Director of Communications, Save The Bay

“Act-On helped us see our audience as a collection of distinct individuals, and it empowered us to segment our list and deliver targeted messages that moved them to action.”

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Superior Time-to-Value and Support

All Act-On customers receive a named onboarding manager to ensure you see value from your investment quickly. In addition to ongoing access to training and support services for the lifetime of our relationship.

ESP Alternative TechValidate2

Act-On’s Ability Scale

Act-On has over 100 customers with contact databases of over a million contacts and over 700 customers who partner with Act-On for over a million contact engagements per year.

Senior Marketing Manager at Lego Education

“We didn’t have a system that allowed us to really launch scalable marketing campaigns. Now, we’re getting more leads, and we’re able to nurture those leads in a better and faster way, which then shortens the sales cycle. We’re able to hand over hot leads to our sales team to generate sales more quickly.”

Marketing Director at Microlise

“Tools like MailChimp and Excel simply couldn’t handle the company’s evolving needs. If we were going to grow sales, raise brand awareness, and establish ourselves as leaders, we needed to replace our rudimentary and unwieldy systems with a marketing automation platform that provided greater insight into web traffic and email performance, and that better aligned sales and marketing.”

Evaluating marketing automation vendors?

Download our free RFP template to aid in your evaluation and ensure you get the best solution for your business.