The marketing technology space consists of an incredibly complex and diverse ecosystem of vendors and platforms.
As a result, many marketers struggle to understand the full array of options at their disposal, which often leads to wasted spend and ineffective MarTech stacks.
In this eBook, you'll learn:
- Unique insights into the modern MarTech landscape
- 4 marketing automation capabilities to extend the power of B2B marketing
- 5 keys to assessing your marketing automation platform requirements
- How to build the right processes to support your marketing technology plans