Key features of Act-On’s native integration:
Integrating Microsoft Dynamics CRM with Act-On creates a central command center for building, managing, and tracking campaigns across multiple channels, from lead capture to revenue booked.
As a result, the powerful connection helps marketing and sales teams to make evidence-based decisions about investing resources, testing hypotheses, and proving ROI.
- Report on account-level data
- View all synced records related to a contact
- Identify your most active leads and contacts
- Create customizable scoring models and scoring sheets
- Use automated programs to assign tasks and push data to your sales teams
- Report on revenue attribution, revenue impact, and marketing funnel metrics