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Demand Generation with Act-On
Acquiring new customers is both art and science. It requires a deep understanding of your audiences needs, and a data-driven approach to fuel your marketing funnel. Use Act-On to generate leads, nurture prospects, and convert them into healthy customers.
What is Demand Gen?
Drive traffic to your website with inbound tools. Run SEO audits on web pages and landing pages to improve organic search ranking, schedule social promotions of your pages and forms, and run AdWords programs to get more traffic to your website.
Act-On forms make lead generation a snap. Easily create lead capture forms to turn website traffic into actionable leads for your sales teams. Seamless integration with all major CRMs mean that leads flow immediately into the hands of your sales team for follow up.
Use Act-On lead scoring to rank individual prospects based on their level of engagement with your brand, and based on their profile characteristics. Enable sales teams to follow up with the hottest leads first, leaving less engaged leads to marketing to nurture.
Develop long-term, long-lasting relationships with customers by educating them with relevant content and resources. Lead nurturing keeps your brand front-and-center with potential buyers and lets you build trust over time.
Enable sales to have better conversations with prospects by providing them with a detailed history of each individual contact, including their website activity, email clicks, media downloads, video views, and more. This gives them the insight they need to understand the pain points and interests of each prospect.
Target the right buyers at the right time with advanced segmentation features that allow you to target customers based on previous behaviors, profile characteristics, and fields from your CRM database. Use this intelligence to trigger email campaigns or fuel sales activity.
We Power Marketing Teams to do the Best Work of Their Careers
Act-On’s integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. Our user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!