Demand Generation with Act-On

Acquiring new customers is both art and science. It requires a deep understanding of your audiences needs, and a data-driven approach to fuel your marketing funnel. Use Act-On to generate leads, nurture prospects, and convert them into healthy customers.

Attract potential customers

Drive traffic to your website with inbound tools. Run SEO audits on web pages and landing pages to improve organic search ranking, schedule social promotions of your pages and forms, and run AdWords programs to get more traffic to your website.

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This is a screenshot of Act-On’s SEO audit tool. Demand marketing begins with a well-optimized website

This is a screenshot of a sample lead generation form you can easily add to an Act-On landing page or conversion page.

Convert website visitors to sales leads

Act-On forms make lead generation a snap. Easily create lead capture forms to turn website traffic into actionable leads for your sales teams. Seamless integration with all major CRMs mean that leads flow immediately into the hands of your sales team for follow up.

Learn More About Forms >

Prioritize leads for your sales team

Use Act-On lead scoring to rank individual prospects based on their level of engagement with your brand, and based on their profile characteristics. Enable sales teams to follow up with the hottest leads first, leaving less engaged leads to marketing to nurture.

More About Lead Scoring >

This is a screenshot of Act-On’s scoring rules. A well-run lead generation program begins with scoring prospects based on their engagement with your company.

This is a screenshot of an Act-On automated email program. A successful lead generation program utilize automated nurturing programs

Nurture leads with automated email programs

Develop long-term, long-lasting relationships with customers by educating them with relevant content and resources. Lead nurturing keeps your brand front-and-center with potential buyers and lets you build trust over time.

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Pre-call intelligence for Sales

Enable sales to have better conversations with prospects by providing them with a detailed history of each individual contact, including their website activity, email clicks, media downloads, video views, and more. This gives them the insight they need to understand the pain points and interests of each prospect.

Learn More About Act-On for Sales >

This is a screenshot of a prospect profile in the Act-On platform. Act-On’s lead generation tools allow you to track your prospects’ engagement

This is a screenshot of an Act-On advanced segmentation tool, which helps you personalize your lead generation program.

Advanced segmentation & targeting

Target the right buyers at the right time with advanced segmentation features that allow you to target customers based on previous behaviors, profile characteristics, and fields from your CRM database. Use this intelligence to trigger email campaigns or fuel sales activity.

Check Out Our List Management Tools >

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We Power Marketing Teams to do the Best Work of Their Careers

Act-On’s integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. Our user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!

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