Get your messages delivered and read
What Is Email Deliverability?
Email deliverability is how you measure the success and reliability of your emails reaching the intended inbox without bouncing, getting throttled, or being marked as spam. It’s how to gauge the likelihood of your email campaigns landing in the inboxes of your target audiences.
Why Should You Care About Deliverability?
of all emails are marked as spam
of opt-in emails never hit the inbox
of emails end up in the Promotions folder
Are You Confident Your Emails Are Getting Delivered When You Hit Send…
Or are you just crossing your fingers and hoping for the best?
Omni-channel marketing requires well-branded messages reliably delivered to the intended recipient. If this sounds easier said than done, don’t worry — we’re here to help you every step of the way.
Learn how to increase your deliverability — the likelihood that your email messages get delivered and read.
What’s the Best Way to Optimize for Email Deliverability?
The following best practices will help get your message delivered and in front of the right audience:
|01||The recipients of this email are targeted for this message|
|02||This email is part of a strategy|
|03||The subject line is clear and concise and conveys the who, what, where, when, why, and how (whenever applicable)|
|04||The email has a clear call-to-action that results in a click|
|05||All links work and lead to secure sites|
|06||All images have alt-text|
|07||The email renders on mobile and the majority of email applications|
If your emails meet the criteria above, they are much more likely to land in the intended inboxes. Following these best practices also improves the look, feel, and readability of your emails, which ultimately enables you to increase your engagement and conversions.