Ep. 93 | Drip is Not a Strategy
In this week’s episode, we talk with Kevin Krason, the founder and chief visionary officer for Biznet Digital, as well as president of the Direct Marketing Association of Detroit. Kevin and Biznet Digital are Act-On partners.
In our conversation, we talk about how drip is not a strategy. Specifically, we cover how many marketers are leaving money on the table by not taking full advantage of all the tools a marketing automation platform provides, especially compared to an email service provider.
We talk about website visitor tracking, lead segmentation, lead scoring and more.