Marketing Automation Buyer’s Checklist – Getting Started

Looking to invest in marketing automation technology, but not sure where to start?

You’ll want to do more than just a feature comparison to help you make the right decision for your organization. Your selection should be informed by your own business processes, available resources, company goals, and budget, to name just a few considerations. You’ll also want to make sure that your marketing automation easily integrates with your CRM and any other key technologies you use.

Here are few resources to help get you started:


Act-On datasheet: Marketing Automation Buyer's Checklist

This checklist provides a list of questions you should be asking when first considering a marketing automation platform.

Act-On Guide - Buyer’s Journey Self-Assessment

This assessment will help you identify any gaps currently in your marketing strategy or technology.