Data-Driven Marketing Made Easy
Reports are only as good as the action they drive and the ease with which the broader marketing team can access and leverage it. With Engagement Insights, Act-on provides a templated approach to measuring marketing performance using tools you already use today – Google Sheets or Excel. Now you can provide real-time insight on how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.
Engagement Insights supports Marketing’s key reporting needs:
Engagement Insights Reports
Effective marketing is leaning towards being quantitative instead of qualitative. Engagement Insights provides visibility into the overall performance (including monthly and weekly trends) giving your marketing team actionable insights into these four key areas:
Templated Reporting: Insights With Ease
Not everyone enjoys making pivot tables or the slicing and dicing it takes to build custom reports with their marketing data. But most enjoy the reliability and confidence they feel when making marketing decisions using a data-driven strategy. With the templated approach of Engagement Insights, any marketer can get all of their key engagement data inside everyday business tools (Google Docs and Excel) to easily share with stakeholders across their organization.
Engagement Insights Use Case
As a marketing leader, you might have a dozen campaigns running in just the first month of any given quarter. With high lead goals, you need to be able to quickly understand and adjust efforts based on which emails, landing pages, and assets are driving the most conversions. Engagement Insights provides these details and allows you to easily set up a distribution list – and the send cadence – for your reports. This gives your team leads and execs visibility into these key metrics and a quantifiable way for them to make decisions that drive results.
Like Everything Else With Act-On – Powerful, Yet Simple
In addition to our great out-of-the box reporting, Engagement Insights makes it a snap to further prove Marketing’s value to growing the business. This truly is data-driven marketing, made easy.