Act-On for Travel & Leisure

Bring a personal touch to your travel marketing.

Email marketing for the travel industry

Consumers say they’d rather get email from you than any other type of communication. Even so, mailboxes are flooded and your email has to stand out.

Whether you're educating consumers on exotic destinations, promoting local attractions, or targeting business travelers, it can be a challenge to send messages that feel both timely and personal. That’s where Act-On comes in, enabling you to engage prospects and customers alike on a one-to-one basis.

  • Email templates for travel marketers

    We’ve got email templates you can use to serve your buyers’ needs. Use our template library for post-transaction communications, travel newsletters, destinations, features, and more.

  • Responsive emails that display perfectly on mobile devices

    Make your messages fully responsive, for access across all screen sizes – from desktop to mobile and everything in-between.

  • Seamless email segmentation

    Easily segment your email list to send the most relevant messages to your audience. Vary your offers based on past purchases, or segment your lists by marital status, income level, or any other demographic characteristics in your database.

  • Automate email for long-term engagement

    Program a series of email messages that will run for weeks without needing daily attention. Stay top-of-mind with potential vacation go-ers, send trip reminder emails, or encourage signups for a loyalty program.

  • Make data-driven decisions

    Understand the interests and purchase habits of your customers with real numbers. Report on response and engagement rates, or A/B test your emails to see which messages work best.

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Landing pages built for engagement

To make your marketing life easier, Act-On provides finished-quality landing page templates that streamline your inbound and outbound marketing execution. Act-On's award-winning marketing automation technology helps you reach and engage more customers – with less effort.

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  • Landing page templates

    Choose from a variety of landing page templates that can be customized with your own messages in minutes.

  • Responsive landing pages

    Our landing page composer creates fully responsive designs that render seamlessly on desktop, tablet, and mobile devices.

  • Capture conversions with forms

    Forms make it easy to start capturing leads and generating interest in your products and services.

  • A/B testing

    Optimize your page performance with easy-to-use A/B testing.

Measure, report, optimize, repeat

Unleash your inner data geek! Track the impact of your campaigns with simple-yet-powerful dashboards and reporting tools. With integrated analytics, you can quickly see which emails are resonating with your audience (and which are not). Act-On gives you everything from high-level open and click metrics, to detailed clickthrough reports, to long-term funnel reports that track ROI over time.

Learn More >

Act-On Reports

Join top brands using Act-On to accelerate growth.

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Marketing Automation & Email Marketing Software You'll Love

Act-On's fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.