Marketing Automation for software businesses is a no-brainer, but leveraging it effectively is not. Tech marketers need to be at the forefront of the latest trends, new tools, and the ability to integrate is a must. We understand that you’re expected to work smarter, with sophisticated strategies to fill your sales pipeline, keep your customer retention number pristine, and provide the right metrics to prove it.
We have automated programs now to train our new customers about product usage. We have improved customer retention in the form of contract renewals and fewer support queries when we release product updates. That’s a benefit that goes above and beyond what we expected when we started using Act-On.
Learn how other tech marketers are using Act-On to build customer loyalty and maximize sales pipeline
Increase customer loyalty and retention
Specops uses Act-on post-sale to send monthly tips and training materials, followed up by a customer satisfaction survey to measure their overall happiness and renewal intent.
Act-On’s automated programs leverage CRM data to trigger a new customer welcome campaign as soon as the deal is closed. New customers receive the most helpful onboarding information at exactly the right time.
Deliver a unique message that makes you stand out
Simscale uses Act-On to create messages that reflect the unique needs of their buyers, resulting in a 15% increase in new MQLs from emails.
Act-On’s email personalization and segmentation tools allow you to create a message that feels individualized for each recipient.
Maximize lead acquisition targets
GBG uses Act-On to nurture prospects that download their content, which has resulted in an average of 170 MQLs per month and stronger alignment with sales.
Create and improve alignment with sales
Ultimo Software uses Act-On to delight their sales team with easy-to-use tools that make their prospecting job easier.