Act-On for Retail

A retailer’s work is never done.
And modern marketing never sleeps.

Email marketing for the retail industry

Consumers say they prefer email over other types of communications. Even so, mailboxes are flooded and your email has to stand out.

Act-On can help you rise above the competition by deploying targeted, personalized email programs that help you build stronger relationships with your customers.

  • Email templates tailor-made for retail marketers

    We’ve got email templates you can use to serve your buyers’ needs. Use our template library for post-transaction communications, new product announcements, special promotions, and more!

  • Responsive emails that display perfectly on mobile devices

    Make your messages fully responsive, for access across all screen sizes – from desktop to mobile and everything in-between.

  • Seamless email segmentation

    Easily segment your email list to send the most relevant messages to your audience. Vary your email calls to action by product category, income level, or past behavior.

  • Automate email for long-term engagement

    Send messages in the right context, with the right message for each of your audience segments. Program a series that will run for weeks without needing daily attention. Pre-program a regular email cadence to encourage signups for a loyalty program, promote an annual sale, or encourage additional purchases.

  • Make data-driven decisions

    Understand the interests and purchase habits of your customers with real numbers. Report on response and engagement rates, or A/B test your emails to see which messages work best.


Landing pages built for engagement

To make your marketing life easier, Act-On provides finished-quality landing page templates that streamline your inbound and outbound marketing execution. Act-On’s award-winning marketing automation technology helps you reach and engage more customers with less effort.


  • Landing page templates

    Choose from a variety of landing page templates that can be customized with your own messages in minutes.

  • Responsive landing pages

    Our landing page composer creates fully responsive designs that render seamlessly on desktop, tablet, and mobile devices.

  • Capture conversions with forms

    Forms make it easy to start capturing leads and generating interest in your products.

  • A/B testing

    Optimize your page performance with easy-to-use A/B testing.

Measure, report, optimize, repeat

Unleash your inner data geek! Track the impact of your campaigns with simple-yet-powerful dashboards and reporting tools. With integrated analytics, you can quickly see which emails are resonating with your audience (and which are not). Act-On gives you everything from high-level open and click metrics, to detailed clickthrough reports, to long-term funnel reports that track ROI over time.

Learn More >

Act-On Reports

Retail marketing heroes

Success stories from Act-On users


Since the implementing of marketing automation, we have transformed our marketing communication strategy. This has enabled us to more than triple our marketing lead pipeline.

-Brandee Johnson

Read The Lego Success Story >

Join top brands using Act-On to accelerate growth.




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Marketing Automation & Email Marketing Software You’ll Love

Act-On’s fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.