Act-On for Manufacturing
Better leads, more sales, less sweat.
Manufacturing knows automation. In fact, you’re pros. From the shop floor to distribution to accounting, manufacturing has led the way for centuries, integrating the latest automation technologies early and often. But your customers are changing the way they research and make purchasing decisions, so it is time adapt and deliver a better buying experience. In fact, according to a recent study delivering a better customer experience is the single most exciting opportunity for 32% of respondents in the manufacturing sector. Which is precisely why automating your digital marketing efforts is the natural next step for continued business momentum. Here are just a few ways you can benefit from marketing automation.
To make your marketing life easier, Act-On provides finished-quality landing page templates that streamline your inbound and outbound marketing execution. This combined with Act-On’s award-winning marketing automation technology helps you reach and engage more customers with less effort.
Unleash your inner data geek! Track the impact of your campaigns with simple-yet-powerful dashboards and reporting tools. With integrated analytics, you can quickly see which emails are resonating with your audience (and which are not). Act-On gives you everything from high-level open and click metrics, to detailed clickthrough reports, to long-term funnel reports that track ROI over time, so you can identify which campaigns are generating revenue and where you should be reallocating your budget.
Learn how R.M. Hoffman achieved a 15% increase in revenue since implementing Act-On.
“Act-On has become as crucial to our marketing and sales effort as phone and basic e-mail,” says Peter Hoffman, Vice President of Sales and Marketing. “It’s central to the way the company runs. It’s unthinkable to imagine going back.”
Since leveraging Act-On Marketing Automation, SolarWorld has seen an increase in its email engagements: its 46% open and 28.5% clickthrough rate are well in excess of industry averages for manufacturing
The success US Fleet Tracking has experienced in the four months since it’s been live on Act-On has motivated the company to consider developing future campaigns that employ even more sophisticated features.
Marketing Automation & Email Marketing Software You’ll Love
Act-On’s fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.