As an insurance professional, your role is to reassure your target audience segments that you can provide the necessary coverage to meet their unique interests and needs. To forge this trust, you must be able to attract and engage your audience through a multi-channel approach. Marketing automation is your answer to making this process simple and effective.
With Act-On, I can have consistent, high-quality presence in their inbox by continuously assessing and improving my campaigns. This ongoing optimization allows me to provide a greater value to our clients, who then become more loyal and expand their business with us.
Maximize your marketing and motivate your audience wherever they are
Reach, engage, and build more long-term relationships
Physicians Insurance’s marketing strategy is founded in customer engagement and retention. Utilizing segmentation and targeted, personalized content to better meet their buyers’ diverse needs has allowed them to achieve email open rates of up to 31%, drive conversions, and retain 95% of their customer base.
Act-On engages customers and encourages loyalty with personalized, timely messaging across all channels. Using automated nurture programs make it easy and inexpensive to send meaningful communications to the right audience.
Increase sales conversions
The Progressive Corporation was able to improve marketing and sales alignment using well-organized and integrated marketing programs that implemented 2x faster with Act-On.
Act-On’s Website Prospector enables sales to stay engaged by tapping into the power of SEO, turning every web page into a sales tool to make their job easier. In addition, lead scoring empowers marketing to identify and prioritize leads based on behavior and demographics to ensure they are transferring the most qualified leads to sales.
Make data-driven decisions
Act-On’s functionality enables RSA insurance to make data-driven decisions for campaign optimization. Features such as A/B testing and email performance reports enable you to modify your marketing efforts for higher open rates and improved engagement.
Act-On’s reporting and analytics tool enables you to track and measure all key activities, as well as quickly view which campaigns are resonating with your target audience and generating effective results.
Improve Compliance and Campaign Performance
Insurance professionals need to deliver timely, effective messages, offers, and content that are compliant with the latest industry regulations. Without the proper tools, insurers can compromise their campaigns, accumulate large fines, and lose customers.
Act-On eliminates these challenges by providing the most comp suite of sales and marketing tools in a single solution. In addition, our easy-to-implement solution delivers a centralized permissions-based library of materials, allowing you to remain fully compliant.