Act-On for Higher Education
Higher education marketers are turning to marketing automation solutions to save money, enhance overall branding, and manage multi-channel marketing communications.
Whether your house of higher education is a university or a trade school, public or private, Act-On can help it grow. Here are some of the ways:
Higher Education success
Northern Illinois University’s OERD staff uses Act-On’s marketing automation platform to track and engage prospects and integrates it with CRM to connect potential students with advisors. It’s an entirely new way of approaching recruitment and Act-On has transformed the process for many programs.
Jessica Giraldo explains why Act-On is her “bread and butter” – enabling her to generate more resonant content, track emails more effectively, and further key education initiatives.
Act-On has rapidly become the number one student acquisition channel for McNally, vital in driving student traffic, bolstering recruitment and saving the college money. Where they used to spend tens of thousands of dollars in direct mail, radio and TV advertising, without any visibility into the results of those programs, Act-On analytics have allowed them to see the real outcomes of their campaigns.