COMPARE TOP MARKETING AUTOMATION VENDORS

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BUYER’S RESOURCES

Get the Latest Analyst Reports and Reviews

Are you searching for the best marketing automation vendor for your organization? You’re not alone. Selecting a marketing automation solution is an important step for any marketing team. See what analysts and peers are saying about Act-On, Marketo, Hubspot, Eloqua, Pardot, and others so that you can find the right-fit solution for your team.

“The product has an attractive low entry price; the user interface is consistent and simple, with many tasks guided by wizards & templates…  Act-On’s vision has grown from its initial goal of providing a “demand gen engine” to enabling marketing’s new role as the architect of multichannel engagement across the life cycle.”

– Forrester Wave™ for L2RM Platform Vendors, Q416 Report
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“Act-On is a Visionary in this Magic Quadrant, based on its stand-alone lead management application, client and revenue growth, industry vision and value-based pricing.”

– 2017 Gartner Magic Quadrant for CRM Lead Management
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2017 Gartner Magic Quadrant for CRM Lead Management

Gartner names Act-On a Visionary

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G2 Crowd Marketing Automation Product Comparison Report

This report shows how Act-On’s Marketing Automation platform compares to competitive solutions like Pardot and Marketo.

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Forrester Wave™ for L2RM Platform Vendors, Q4 2016

This report gives a comprehensive ranking of lead-to-revenue management platforms. A must-read for evaluating marketing automation solutions.

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2017 Gartner Magic Quadrant
for CRM Lead Management

This report highlights how Act-On is setting new standards in B2B Marketing with its visionary thinking and innovative roadmap.

Marketing Intelligence Report – B2B Marketing Automation 2016

This report includes current trends in the marketing automation industry, pricing and feature comparison charts, and profiles of leading vendors in the space.

GET THE REPORTS

Download the marketing automation reviews and analyst reports now.

Check out the latest analyst reports and crowd-sourced reviews to see how the top vendors stack up to your needs, and get head-to-head comparisons of the best marketing automation platforms in the industry.

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Buyer’s Resources

Just starting out with marketing automation? Get informed and be prepared with the latest resources from Act-On.

EBOOK:

THE BUSINESS CASE FOR MARKETING AUTOMATION

Are you making the case for marketing automation in your organization? Get this helpful guide for the benefits related to marketing automation adoption.

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TOOLS:

MARKETING AUTOMATION ROI CALCULATOR

Ever wondered what your marketing and sales funnel would look like before and after marketing automation? Use this calculator to see your ROI potential.

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EBOOK:

MARKETING AUTOMATION QUICK START GUIDE

Learn what to expect when adopting marketing automation. This guide examines the resources you should think about during the implementation process.