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Marketing Acceleration vs. Marketing Automation 101

Here are some perspectives that are critical for the marketing engine to move beyond the basics, with Act-On viewed as leading the way.

Key Areas Where Act-On Outperforms

 

Product strategy, vision, and marketplace reach

CRM integration (including Dynamics)

Lead management (scoring, nurturing, routing)

Reporting, analytics, and alerting

Overall strategy (product and breadth of vision)

Support for large scale environments

Customer contact & data management

Adaptive content personalization

Campaign development

Inbound support

Just some of the companies who chose Act-On over ClickDimensions

EBP Supply Solutions
Ashfield Heathcare
Avtex Solutions
TechSpace Inc
NC4
Data Sciences International
https://braunintertec.com/
Solomon Associates
GCA Global
Sarnova
FieldConnect
AVIDWORX Productions

Act-On has helped us integrate with our CRM because CRM for us is our lifeblood. That’s our entire business.

KIM MARCHBANK
Marketing Director at Techspace

Agata Krzysztofik headshot

Act-On Success Story

“Act-On’s capabilities and its integration with our systems – especially PowerBI and MS Dynamics – make it the most cost-effective marketing automation software available.”

Agata Krzysztofik

CMO

 

SimScale logo

Act-On Success Story

“Act-On’s capabilities and its integration with our systems – especially PowerBI and MS Dynamics – make it the most cost-effective marketing automation software available.”

Agata Krzysztofik

CMO

 

SimScale logo

Key Considerations

Is it an easy to use platform?
Act-On check mark
ClickDimensions Requires expert
What is the company’s product focus and strategic vision?
Act-On Adaptive Journeys Vision, Open Ecosystem
ClickDimensions Email-centric, 1 product announcement since 2015
Are advanced social marketing and reporting features available?
Act-On check mark
ClickDimensions Basic social only
Is an open ecosystem philosophy embraced?
Act-On check mark
ClickDimensions Significant “performance bottlenecks”
Are advanced social marketing and reporting features available?
Act-On check mark
ClickDimensions x mark
Will it support account-based marketing (ABM)?
Act-On check mark
ClickDimensions x mark
Does it support multiple scoring models?
Act-On check mark
ClickDimensions x mark
Does it provide key marketing analytics and easily connect with my BI/reporting tools?
Act-On check mark
ClickDimensions x mark
Are core lead management capabilities (automated programs, dynamic segmentation, scoring, etc.) at industry standard levels?
Act-On check mark
ClickDimensions Not sufficient to be included in Forrester Wave

So, Why Act-On?

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Act-On’s Unique Product Vision Supports the Future of Marketing

Act-On’s Adaptive Journeys™ vision provides an added layer of intelligence for marketers, allowing them to predict, adapt, and respond to the way each customer wants to be engaged so that you can deliver more precise, more personalized engagement paths for your buyers and customers.

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“The (ClickDimensions) platform is moving in the right direction at a glacial pace. It’s great if you don’t have any other options for marketing automation.”

– G2Crowd review (where ClickDimensions has a 2.8 out of 5 rating vs. Act-On’s 4.3 rating)

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Integrations with CRM and key marketing technology

Act-On provides five native CRM integrations in addition to custom packages, making it easy for you to create that end-to-end solution. In addition, we are committed to further expanding our martech integrations library with the newest technologies.

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Forrester recognized that “Act-On operates with an open ecosystem philosophy” when it comes to technology integrations. This was supported by the Forrester rating on CRM integrations, where Act-On received a 5 out of 5. ClickDimensions operates under a different philosophy, for more details, take alook at their technology partner page.

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Act-On Meets the Needs of Growing Companies

Growing companies have unique needs for their marketing automation platform, and that’s where Act-On is focused when we partner with you. Everything from our product development roadmap, security requirements, to contract flexibility, we’ve got your back.

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Julie Weil


JULIE WEIL,

Marketing Director at Templeton & Company

“Act-On helps us be more engaged in the day-to-day operations that make the company tick. It has transformed how we work, and it’s making a real impact on the results we get.”

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Act-On Enables Customer Lifecycle Marketing

It’s no longer about inbound vs. outbound. Marketers need a comprehensive marketing automation platform that supports their key goals at every stage – from brand to demand to expand – for true end-to-end lifecycle marketing.

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Kim Marchbank

Act-On Customer
KIM MARCHBANK,

Marketing Director, TechSpace

“ClickDimensions was not very user friendly, and our system in itself is very customized. It’s not an out of the box CRM so I had to have IT involved and I couldn’t do it myself. I started looking elsewhere to see if any others could integrate with our system, and that’s how I found Act-On.”

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“Customers praised Act-On for its ease of deployment, ongoing resource requirements, and ‘above and beyond’ customer support.”

– Forrester Wave™ for L2RM Platform Vendors, Q416 Report

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Superior Time-to-Value and Support

All Act-On customers receive a named onboarding manager to ensure you see value from your investment quickly. In addition to ongoing access to training and support services for the lifetime of our relationship.

Evaluating marketing automation vendors?

Download our free RFP template to aid in your evaluation and ensure you get the best solution for your business.