092 The Five Power Disqualifiers For Sales and Marketing

Are you employing the 80/20 rule to your sales and marketing? If not, start with the five power disqualifiers to weed out the folks that aren’t interested, don’t have the budget, or will be a bad fit. Then concentrate the 20 percent remaining and win more leads and close more deals.

041 Using Conversation Intelligence to Close More Sales

Ep. 41 | Using Conversation Intelligence to Close More Sales In this week’s episode, Act-On CMO Michelle Huff interviews Amit Bendov, the CEO of Gong.io, about using conversation intelligence to close more sales.  Gong.io is the #1 conversation intelligence platform

037 Five Tips For Driving Innovation at Your Company

Ep. 37 | Five Tips For Driving Innovation at Your Company In this episode of the Rethink Podcast, we interview Tina Wung from Anheuser-Busch InBev about driving innovation within your company. Look at most company mission or values statements and

022 Five Tips For The New CMO with Michelle Huff

In this episode of the Rethink Podcast, Michelle Huff, Act-On’s chief marketing officer, shares her tips for the new CMO.

Michelle joined Act-On in the fall of 2016. Prior to Act-On, Michelle was GM of Salesforce’s Data.com division after having also served as the VP of Marketing for the group. Previously, she was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent.

Michelle is new to the CMO role, and recently published an article in CMO.com about the five things a first time CMO needs to know. In an interview with Paige Musto, Act-On’s senior director for corporate marketing, Michelle reviews those tips in this podcast.

1. Don’t walk in and assume you know everything
2. Make it a top priority to build relationships with the marketing team, your sales team, and other senior executives
3. Get a sense of marketing’s role and reputation in the organization
4. Look for quick wins
5. Don’t let the job consume you

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

018 Building a High-Performance Marketing Plan with Linda West

The modern marketer has a lot on her to-do list: build the brand, get leads into the funnel and help keep those customers when it’s time to renew; all while tracking the data to prove her worth to senior leadership.

It can feel overwhelming.

Well, Act-On’s Linda West is here to help. In this episode of the Rethink Podcast, we interview Linda, Act-On’s senior director marketing services and operations, as she shares with us her tips for building a high-performance marketing plan.

Want to learn more? Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan: video.act-on.com/watch/haZ38tNCHV5yJjMhUXpr1j

013 What It Means To Become An Advocate Marketer with Jill Rowley

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer.

Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers. And being a great sales professional, she became an expert at knowing her buyer. She got to know them at a human level, at a company level, and at that buyer’s industry level.

Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. She and now runs her own consulting business advising GE, among other organizations. She also has a portfolio of tech companies in which she is an investor and advisor.

“I’m a busy woman,” she says.

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