081 How to Grow Your Audience with the 3 P's

Are your anonymous website visitors converting to known leads? Are you building your lists and growing your audience? In this Rethink Marketing Podcast encore, Andy Crestodina from Orbit Media Studios explains the 3 P’s to better conversions.

013 What It Means To Become An Advocate Marketer with Jill Rowley

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer.

Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers. And being a great sales professional, she became an expert at knowing her buyer. She got to know them at a human level, at a company level, and at that buyer’s industry level.

Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. She and now runs her own consulting business advising GE, among other organizations. She also has a portfolio of tech companies in which she is an investor and advisor.

“I’m a busy woman,” she says.

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