TruStone Financial Federal Credit Union

Implementing Act-On helped TruStone Financial Credit Union improve the personalization of their messaging, resulting in better nurturing and open rates. Learn how they were able to achieve an average open rate of 68.8% on nurturing emails with marketing automation.

Tower Federal Credit Union

Tower Federal Credit Union saw an opportunity to improve the efficiency and effectiveness of its marketing efforts by graduating from an ESP to marketing automation. Implementing Act-On helped them achieve 3X more open rates than before.

Absolute Exhibits

Absolute Exhibits was struggling to engage leads. After adopting Act-On, the company was able to enhance it’s lead generation efforts and increase revenue.

081 How to Grow Your Audience with the 3 P's

Are your anonymous website visitors converting to known leads? Are you building your lists and growing your audience? In this Rethink Marketing Podcast encore, Andy Crestodina from Orbit Media Studios explains the 3 P’s to better conversions.

013 What It Means To Become An Advocate Marketer with Jill Rowley

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer.

Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers. And being a great sales professional, she became an expert at knowing her buyer. She got to know them at a human level, at a company level, and at that buyer’s industry level.

Over her career, Jill’s been a top sales rep at Eloqua and a sales consultant at Oracle. She and now runs her own consulting business advising GE, among other organizations. She also has a portfolio of tech companies in which she is an investor and advisor.

“I’m a busy woman,” she says.

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