081 How to Grow Your Audience with the 3 P's

Are your anonymous website visitors converting to known leads? Are you building your lists and growing your audience? In this Rethink Marketing Podcast encore, Andy Crestodina from Orbit Media Studios explains the 3 P’s to better conversions.

070 Best One-Day Marketing Conference?

In this Rethink Marketing episode, Kevin Getch talks about the Engage Conference, perhaps one of the best one-day marketing conferences in the country. Heck, they even have a bacon sponsor.

018 Building a High-Performance Marketing Plan with Linda West

The modern marketer has a lot on her to-do list: build the brand, get leads into the funnel and help keep those customers when it’s time to renew; all while tracking the data to prove her worth to senior leadership.

It can feel overwhelming.

Well, Act-On’s Linda West is here to help. In this episode of the Rethink Podcast, we interview Linda, Act-On’s senior director marketing services and operations, as she shares with us her tips for building a high-performance marketing plan.

Want to learn more? Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan: video.act-on.com/watch/haZ38tNCHV5yJjMhUXpr1j

016 Quick Tips on Mapping Your Content to Your Customer's Journey

In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. She tells us a bit about her role and responsibilities at Act-On, as well as shares a few tips on how to map your content to your buyer’s journey.

Educate

Who is your buyer?
Who is the decision maker?
Where do they get their content?
What content are they looking for?
Create

Create your content!
You may need to create for the different personas within your target audience (CMO, CFO, CIO, etc.)
How to prioritize what content you create first
Activate

What channels do you place your content?
Where are the people you’re trying to reach living?
There are options for all budgets
Determine how you’ll measure how your content plays on a channel
Want to learn more tips about Content Marketing? Check out this great post: Content Marketing on a Shoestring.

014 Podcast Interviewing Tips from Radio's Handyman Bob

In this episode of the Rethink Podcast, we chat with Robert Strong, also known as Handyman Bob, a local radio personality in the Portland market, who shares his tips for successful interviews.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

Leave us a review on iTunes or the platform you’re listening to this on. We welcome the feedback!

009 6 Entrepreneurship Lessons From a Portland Realtor

In this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., entrepreneur in the real estate industry. She offers entrepreneurship lessons from a Realtor’s perspective.

While her example is not as sexy as an SaaS tech startup featured in Forbes or Inc. magazines, the lessons she’s learned and can pass along to the rest of us are the foundational characteristics that define what it means to be an entrepreneur (and eventually also a better marketer).

If you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone.

Hicks is hard to label. Sure, she’s a Realtor. But she is also a marketer, a boss, a mom, a newspaper and magazine founder, an Instagram poster, and the creator of several real estate-related retail businesses. OK, maybe she’s easy to label. She’s an entrepreneur.

Entrepreneurship is hot ‒ even if it means being an entrepreneur within your role as an employee in someone else’s company. Thomas Friedman often tells the story of the waitress who was acting entrepreneurially when gave him extra fruit with his pancakes order that resulted in her getting a 50% tip.

According to the 2016 Kauffman Index, about 550,000 new businesses are launched monthly. However, only 50% of those businesses will reach their fifth birthday, and only a third will make it to their 10th anniversary, according to the Bureau of Labor Statistics.

005 When to Rebrand Your Company with Puppet's Suzame Tong

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet, about knowing when and how to rebrand your company.

In April of 2016 Puppet Labs repositioned as Puppet, in a rebranding that went far beyond just a name and logo change. Listen in, as Paige gets the story.

003 Unlocking the Power of Video Marketing with Tyler Lessard

In this episode of the Rethink Podcast, we interview Tyler Lessard, the chief marketing officer for Vidyard, one of the leading video hosting, analytics and lead engagement providers. More and more B2B companies are adopting video into their marketing mix. But as Tyler explains, there are still opportunities to unlock the potential of video for your company. This includes utilizing personalization, improving how the sales team leverages your videos, and taking a thoughtful approach to how videos are used throughout the sales funnel.