074 Generate More Trackable Leads with Integrated Web Forms

When used correctly, web forms integrated with your marketing automation and CRM platforms can be one of the most important tools in your lead generation strategy. For many organizations, forms are the #1 way to capture leads on websites.

039 Putting the Person in Personalization

Ep. 39 | Putting the Person in Personalization In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Andy Zimmerman, CMO of Evergage. They talk about putting the person in personalization on company websites and web applications. In

020 Best Practices for Keeping Your Marketing Data Clean with Al Troxell

In this episode of the Rethink Podcast, we chat with Al Troxell, Act-On’s marketing database manager about data hygiene and keeping your marketing data clean.

Why is this important? An estimated 30 percent of a database grows stale each year, and another 10-20 percent was entered incorrectly. Whether you call it hygiene, cleansing or scrubbing, keeping your data up-to-date is critical.

In our conversation, Al covers data quality, cleanliness, communications with data stakeholders, and data vigilance.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

Act-On Anywhere

Act-On Anywhere Get the Power of Marketing Automation Everywhere You Go With Act-On Anywhere, you get the ability to use Act-On’s engagement data, assets, and functionality right from within any app you happen to be working in. How you use