In this Rethink Marketing Podcast extra, Halley Gray explains why using humor in marketing can be successful, and shares some tips to find your funny bone.
Learn how GBG increased open rates by 14% and strengthened marketing and sales alignment.
Discover how Avery Dennison reduced cost by 37% and used automated campaigns to increase email open rates by 3x.
In this week’s episode, Josh Haynam from Interact, an online quiz builder about how to use online quizzes for lead generation.
EMAIL REPUTATION MANAGEMENT: WARMING A DEDICATED IP Email deliverability is an ever-evolving challenge, but one way to improve your deliverability rates is to use a dedicated IP. Internet Services Providers (ISPs) and global receivers identify senders by your IP and…
Ep. 35 | Rethink Your Email Marketing Strategy In this episode of the Rethink Podcast, we interview Michael Barber about rethinking your email marketing strategy for 2017 and beyond. Michael is the founder of barber&hewitt. He was one many great…
General Data Protection Regulation Preparation Checklist Download Datasheet SHARE: The European Commission requires that European Union members must implement new General Data Protection Regulation (GDPR) privacy rules by 2018. The goals are to harmonise data protection law across the member…
In this episode of the rethink podcast, we interview Caitlin Flask, Act-On’s Digital Marketing Manager about email deliverability and why it’s important for your business.
Deliverability describes the percentage of emails that actually make it into the inboxes of your intended recipients. In our conversation, Caitlin discusses:
– What deliverability means
– The ROI of email
– Deliverability factors
– Deliverability best practices
– Progressive profiling forms
– Good content & deliverability
– How marketing automation can help via Adaptive Journeys™
In this episode of the Rethink Podcast, we chat with Al Troxell, Act-On’s marketing database manager about data hygiene and keeping your marketing data clean.
Why is this important? An estimated 30 percent of a database grows stale each year, and another 10-20 percent was entered incorrectly. Whether you call it hygiene, cleansing or scrubbing, keeping your data up-to-date is critical.
In our conversation, Al covers data quality, cleanliness, communications with data stakeholders, and data vigilance.
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.
The modern marketer has a lot on her to-do list: build the brand, get leads into the funnel and help keep those customers when it’s time to renew; all while tracking the data to prove her worth to senior leadership.
It can feel overwhelming.
Well, Act-On’s Linda West is here to help. In this episode of the Rethink Podcast, we interview Linda, Act-On’s senior director marketing services and operations, as she shares with us her tips for building a high-performance marketing plan.
Want to learn more? Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan: video.act-on.com/watch/haZ38tNCHV5yJjMhUXpr1j
Software Provider PeopleHR Goes From Lead Overload To Record-Breaking Revenue