Email Reputation Management: Warming a Dedicated IP

EMAIL REPUTATION MANAGEMENT: WARMING A DEDICATED IP Email deliverability is an ever-evolving challenge, but one way to improve your deliverability rates is to use a dedicated IP. Internet Services Providers (ISPs) and global receivers identify senders by your IP and

035 Rethink Your Email Marketing Strategy

Ep. 35 | Rethink Your Email Marketing Strategy In this episode of the Rethink Podcast, we interview Michael Barber about rethinking your email marketing strategy for 2017 and beyond. Michael is the founder of barber&hewitt. He was one many great

General Data Protection Regulation (GDPR) Preparation Checklist

General Data Protection Regulation Preparation Checklist Download Datasheet SHARE: The European Commission requires that European Union members must implement new General Data Protection Regulation (GDPR) privacy rules by 2018. The goals are to harmonise data protection law across the member

026 Why Email Deliverability Matters with Caitlin Flask

In this episode of the rethink podcast, we interview Caitlin Flask, Act-On’s Digital Marketing Manager about email deliverability and why it’s important for your business.

Deliverability describes the percentage of emails that actually make it into the inboxes of your intended recipients. In our conversation, Caitlin discusses:

– What deliverability means
– The ROI of email
– Deliverability factors
– Deliverability best practices
– Progressive profiling forms
– Good content & deliverability
– How marketing automation can help via Adaptive Journeys™

020 Best Practices for Keeping Your Marketing Data Clean with Al Troxell

In this episode of the Rethink Podcast, we chat with Al Troxell, Act-On’s marketing database manager about data hygiene and keeping your marketing data clean.

Why is this important? An estimated 30 percent of a database grows stale each year, and another 10-20 percent was entered incorrectly. Whether you call it hygiene, cleansing or scrubbing, keeping your data up-to-date is critical.

In our conversation, Al covers data quality, cleanliness, communications with data stakeholders, and data vigilance.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

018 Building a High-Performance Marketing Plan with Linda West

The modern marketer has a lot on her to-do list: build the brand, get leads into the funnel and help keep those customers when it’s time to renew; all while tracking the data to prove her worth to senior leadership.

It can feel overwhelming.

Well, Act-On’s Linda West is here to help. In this episode of the Rethink Podcast, we interview Linda, Act-On’s senior director marketing services and operations, as she shares with us her tips for building a high-performance marketing plan.

Want to learn more? Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan: