Larry Kim says we should double down on our best performing content, rather than blindly sticking to publishing whatever we had on the editorial calendar. Here are five tips to creating your own unicorn content.
In this Rethink Marketing episode, Ian Lurie from Portent discusses adopting an intelligent customer experience framework. Happy customers tend to remain loyal to the companies that made them happy, which yields extraordinary benefits. Reducing customer churn by 5 percent can increase profits by 25 to 95 percent.
In this Rethink Marketing episode, Kevin Getch talks about the Engage Conference, perhaps one of the best one-day marketing conferences in the country. Heck, they even have a bacon sponsor.
In this Rethink podcast, Michael Eckhardt, managing director for the Chasm Institute, talks about seven pitfalls tech companies have in crossing the chasm.
RR 13 | Rewind Interview with Ann Handley and What is Content Marketing In this episode, we return to our conversation with Ann Handley who spoke with Act-On CMO Michelle Huff in episode 33 about what is content marketing and…
RR 12 | Rewind Interview with Brian Carroll on Empathetic Marketing In this episode, we return to our conversation with Brian Carroll, who spoke to us in our very first Rethink podcast last year about the concept of empathetic marketing.…
Listen to learn what’s involved in a B2B marketing campaign launch, from vision and messaging to picking a launch date and setting goals.