073 Adopting an Intelligent Customer Experience Framework

In this Rethink Marketing episode, Ian Lurie from Portent discusses adopting an intelligent customer experience framework. Happy customers tend to remain loyal to the companies that made them happy, which yields extraordinary benefits. Reducing customer churn by 5 percent can increase profits by 25 to 95 percent.

070 Best One-Day Marketing Conference?

In this Rethink Marketing episode, Kevin Getch talks about the Engage Conference, perhaps one of the best one-day marketing conferences in the country. Heck, they even have a bacon sponsor.

046 Crossing the Chasm

In this Rethink podcast, Michael Eckhardt, managing director for the Chasm Institute, talks about seven pitfalls tech companies have in crossing the chasm.