CASL

(Canadian anti-spam law)

Does it apply?

Does CASL apply to your marketing campaign?

Use this handy decision tree to find out if you need to make your communication compliant with Canada’s anti-spam law, CASL.

Do you use emails to promote your business?

YES

Are you in Canada?

NO

Visit fightspam.gc.ca to see if other aspects of the legislation affect you

YES

CASL Applies

Schedule a Demo to see how Act-On can help you stay compliant.

NO

Do you have customers accessing their emails in Canada?

YES

CASL Applies

Schedule a Demo to see how Act-On can help you stay compliant.

NO

CASL may not apply, check the anti-spam rules where you do business.

I DON'T KNOW

It’s your responsibility to find out!

Know Your Customer’s Location

Knowing where your customers are located helps you stay compliant with local spam laws like CASL. Schedule a Demo to see how Act-On can help you stay compliant.

  • Ask Them

    Use website form fields to find out where your audience resides.

  • Use Geolocation

    Automatically detect visitor location with website visitor tracking

  • Canadian Email Domains

    Look for email addresses in your database that end in “.ca”

Additional Resources

eBook: Inbound Marketing 101

Inbound marketing is an essential strategy to master if you are building your database of opted-in subscribers. This guide will get you started.

 

Download Now

eBook: Amazingly Effective Emails

Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful – and more profitable – email campaigns.

 

Download Now

CASL – Express vs Implied Consent

Understanding express vs implied consent is an important part of staying compliant with CASL. Learn the difference with this handy infographic.

 

Download Now