Careers at Act-On

Marketing Operations Manager

Marketing | Portland, OR, United States

We're looking for a talented “left brained” marketer with a nose for metrics and analytics. The Marketing Operations Manager will wrangle the activities, processes, technology and results of Act-On’s quickly growing marketing operations by building and refining business systems into well-oiled machines, then break the machine apart and build again as we continue to grow to ensure we’re scaling our efforts efficiently.

Responsibilities

  • Maintaining and optimizing the global marketing automation infrastructure with the goal of standardizing best practices across both marketing and regional sales teams
  • Increasing efficiency in lead processes and pipeline creation by optimizing the company’s primary conversion points across the marketing & sales funnel
  • Build and report revenue waterfall reports, company benchmarks and ROI analysis
  • Analyze work processes and systems, identifying areas where fast growth could cause disruption, and refining business practices accordingly
  • Project management for select demand generation team initiatives
  • Operate our CRM, Marketing Automation and analytics platforms
  • Manage the Act-On database, ensuring data accuracy and integrity for demand gen campaigns
  • Improve the global marketing reporting and analysis processes – always with a goal of demonstrating marketing’s impact on bookings – and provide insight for future optimization
  • Improve quality of marketing database with tactics such as data enrichment
  • Work with other marketing departments on campaign execution; including list sourcing, segmentation, and post-campaign analysis
  • Monitor full lead flow lifecycle – from routing and consumption to nurturing and campaign efforts

Experience and Skills Required

  • 5+ years of experience with Salesforce CRM and Marketing Automation technology in an operational or admin role. Prior use of Act-On Software will make you a stand-out candidate
  • 4+ years of experience with preparing marketing analytics, including spend analysis and ROI
  • Extremely organized and detail-oriented, with proven project management abilities - flexible and handles last minute course corrections with style and grace
  • BA/BS required. Business Admin, economics or marketing concentrations ideal
  • Previous experience in revenue operations and an understanding of lead to revenue cycles and economics
  • Analytical and creative problem solver – you love navigating systems and processes
  • Skilled in business process analysis, requirements gathering, solution design and data modeling
  • Strong experience with email marketing in a B2B environment, with strong emphasis on deliverability
  • Requires logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Familiarity with business process design with expert knowledge of marketing and data quality best-practices
  • Deep understanding of sales process and marketing/sales hand-offs
  • Demonstrable track record of building processes that achieved great results from scratch

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