Resources to Help You Execute Your Marketing Strategy in 2019
With 2019 just around the corner, it’s safe to assume that many of us are done outlining our marketing and business strategy and ready to hit the ground running when the new year arrives. But although it’s easy to set goals, executing our strategy and getting the results we want is another challenge. After all, generating ideas and project management require very different skill sets. And many of us marketers know the pain of not seeing a great project come to life due to timing, limited resources, and just overall lack of guidance on how to execute
Meeting your goals requires you to not only keep things moving along, but also being able to step back and evaluate how you’re doing. Accomplishing all that is possible if you have the right tools, but even finding those can take time and effort. Luckily for you, we’ve searched the internet for a few useful tools, checklists and worksheets so you don’t have to.
So, if you’re all set and just need a bit more guidance in executing your marketing strategy for 2019, check out these resources to get you started.
Many of us marketers know that marketing automation can help improve the efficiency and effectiveness of your team. These benefits enhance your ability to execute your marketing strategy and get the results you want. Whether you’re considering marketing automation or already have a platform in place, this guide will walk you through how you can use your platform to bring your strategy to life.
When you have a whole marketing strategy to execute, it can be very easy to divert your attention to different tasks and not make content a priority despite the effectiveness of content marketing. That is why coming up with topics and mapping out your content for the year, or at least a few months in advance, is crucial if you want to keep on top of your content marketing. This template is a great way to plan and assign tasks so you can ensure that content, whether it be blog posts, videos or podcast, remains a key piece of your strategy for the year.
Do you have big ideas but need some help laying them out and planning out your year? This 6-Step marketing plan will guide you through everything from planning, implementation, and provides you with important tools such an internal readiness assessment and tips for measuring and reporting your success.
Project management can be one of the biggest challenges when it comes to executing your marketing strategy. So, if you’re looking for an easy-to-use project management tool to keep you on track, Trello is your answer. Trello allows you to create shared boards and lists so you can keep all your projects in one place, and organize tasks based on your needs and priorities. And, best of all, it’s free, which makes it perfect for those of us who are on a budget.
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This assessment is an excellent resource to use both during the planning and implementation of your strategy. This simple tool guides you through questions regarding every stage of the buyer journey so you can see how you’re doing, and evaluate whether you need to change your focus to achieve your goals. We recommend you use it every 6 months to gain a sense of your progress, and not wait until the end of the year to get on track towards achieving your goals.
Your website is one of the most important tools when it comes to executing and ensuring the success of your marketing strategy, especially because it helps support many, if not all, activities. At the end of the day, your goal should be to get your leads to visit your website, and you’ll want to ensure that they have a good experience when they do. This tool will help you make sure that your website and SEO are in good shape so that you can seamlessly execute other parts of your marketing plan.
If it isn’t already, social media should be an important part of your marketing plan for 2019. We live in a day and age where everybody is on their phone and on the internet, and not reaching out to your leads and customers on social media is a missed opportunity. This detailed checklist enables you to ensure that you’re doing a good job at using and engaging with your audience on each platform.
Now, we know that browsing through these various resources may have made you realize that you still need some more planning to do before you can launch your 2019 marketing plan. This handy blog post provides a few helpful tips if you still need help figuring out your strategy and budget for the upcoming year.