Now that Twitter has hit the mainstream media (e.g., Oprah Winfrey sent out her first tweet last Friday), we thought we would get in our two bits’ worth.
Twitter has been wildly successful in driving people to our webinars, so much so that we have stopped using Google AdWords (or at least cut waaaaaaay back).
When we tweet about an upcoming webinar, we look for people who have just expressed dissatisfaction about their existing e-marketing vendor or their marketing capabilities. So we are reaching the right people (marketers) at exactly the right time (when they are inclined to look at new solutions). With Google AdWords, we don’t know who they are and we are only vaguely aware of their need/intention. It’s no contest.
When we first started using Twitter, we were a bit concerned that the Twitter user base might be too young (i.e., people without budget authority). In fact, what we found were professionals in their late 20’s and 30’s, savvy creative people that represent our sweet spot. And now, thanks to Oprah, we are bracing for the onslaught of mom-and-pops.
P.S. The Act-On Twitter campaign module is in alpha test. Look for it later this summer.