You’re invited to join Act-On’s new monthly #MktgActionChat, held the last Tuesday of every month. This TweetChat is your opportunity to connect with thought leaders and network with the movers and shakers helping to redefine marketing as we know it. The #MktgActionChat will address best practices in the marketing field and foster shared experiences. Join the conversation and be heard!
This TweetChat will be moderated by Dr. Natalie [@DrNatalie], CEO at Social Business Builders: The Results Group. It will feature thought leaders from CRM, marketing, social, and sales disciplines, and pose thought-provoking questions and concepts about the hot industry topics affecting today’s marketers. All participants are welcome, and we encourage you to contribute to the discussion.
As a Forrester analyst, Dr. Natalie wrote the world’s first social media ROI model for PR, marketing and customer service. She’s guided CRM, customer service, marketing, PR and social media professionals and C-level executives to develop customer-facing business strategies that drive revenue and increase margins. She’s quoted in The New York Times, USAToday, Bloomberg-BusinessWeek, and more.
The first #MktgActionChat kicks off on Tuesday, April 30th at 6:00 p.m. PT, and will reoccur on the last Tuesday of each month at 6:00 p.m. PT. Mark your calendar: http://www.act-on.com/mktgactionchat/.
TweetChat Topic #1:
In the first TweetChat, @DrNatalie will discuss “How Smart Companies Can Leverage Agile Marketing to Better Brand their Business.”
Think of agile marketing as “right-in-time” marketing, which has evolved as a way to stay up-to-pace with the new speed of business. Gone are the days when a customer called your 800 number or snail-mailed you with comments and questions. Today, there’s a new business norm: Companies are expected to engage and respond to customer and prospect inquiries quickly, and deliver response via a more publically exposed channel.
The heightened transparency social media has created has forced companies to consider customer feedback in real-time. This transparency can be a double-edged sword for those companies who have yet to implement a true social response strategy to inquiries. People engaging with you on social platforms want immediate feedback. If it takes your company hours to reply, you could be perceived as unresponsive and not listening.
On the flipside, transparency can be a positive thing for companies if they take advantage of topics, trends and events that are receiving heavy attention and impressions, and interject their brand into the conversation at the right time.
Has your business adopted an agile marketing approach? Are you interested to know how agility can be leveraged to help you better brand your business in today’s information age? We want to hear your thoughts on this topic.
Add your voice to the conversation on April 30th at 6:00 pm PT, at #MktgActionChat.