Tales from the Front Lines

Tales from the Front Lines

True story.

One of our new sales reps was sending out a contract for a deal that he was closing. He fat-fingered the e-mail address, with the result that the contract was sent to the wrong company.

Next day, the rep gets a phone call: “Hey, I have never done business with you, but I just got a contract in the mail. Looks like you made a mistake. Who are you guys, anyway?”

The rep takes the call, goes: “So sorry about that, my mistake! Since you asked, let me tell you who we are and what we do…” and actually manages to get this guy into an online demo! And closes him the following week!!!

Further validation of the universal applicability of our all-in-one marketing platform (if we needed one).


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CEO, Act-On Software, Inc.