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Should Social Marketing Still Get Your Vote?_FI

Should Social Marketing Still Get Your Vote?


If you can’t link your social marketing to your business goals then No, you shouldn’t focus your resources on social.
Inside the Mysterious World of Dark Social_FI

Inside the Mysterious World of Dark Social


When people share your content, it’s a Yes vote. Trouble is, most sharing is “dark social” – untrackable, and unknowable. Discover why this…
When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack


As your business grows, it is a matter of when – not if – trolls attack you on social media. Here’s our take…
7 Tips to Supercharge Your Content on LinkedIn Pulse

7 Tips to Supercharge Your Content on LinkedIn Pulse


LinkedIn Pulse is an excellent way to promote and share your content, potentially with a well-targeted audience. Discover 7 tips for success.
5 Ways B2B Marketers Can Learn to Love Facebook

5 Ways B2B Marketers Can Learn to Love Facebook


Facebook has become a true powerhouse for B2B led generation. Here’s a little research, plus 5 killer tips for making Facebook your new…
10 Ways to Misbehave on LinkedIn_FI

10 Ways to Misbehave on LinkedIn


You know that LinkedIn is the #1 social media channel for B2B marketers and salespeople. But do you know about LinkedIn’s unwritten rules?…
Twitter_Featured

10 People You Should Follow on Twitter if You’re in Marketing


Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow…
slideshare

8 Killer Tips for Harnessing the Power of SlideShare


SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.
twitter

Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
social engagment_FI

The State of Social Media Engagement and 3 Proven Ways to Boost It


Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let…