An SEO’s Guide to Bottom-of-Funnel Keywords

Your buyers use different terms as they progress through their journey. That’s an opportunity. How to discover and use your best bottom-of-funnel keywords.
How to Hire the Perfect Person to Run Your SEO_FI

How to Hire the Perfect Person to Run Your SEO

If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…
7 SEO Tactics Most Marketers Ignore_FI

7 SEO Tactics Most Marketers Ignore

You’d be surprised how few companies put effort into their SEO. That increases the competitive advantage you’ll gain with these 7 overlooked SEO…

7 Things You May Not Know About Google’s RankBrain

Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales

Got questions about SEO? Act-On’s eBook is a collection of common questions, with answers created to help you make sense of search engine…

Schema & Microdata: An Overview

Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…
Google Search

How and Why To Set Your Site Up for Google’s Rich Answers

There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently,…
Word cloud for Nofollow

Nofollow Tags: What They Are and Why They Matter

Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.
Brand Marketing

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Brand consistency isn’t just for big B2C companies; your customer needs to see and hear the same thing at every touch point.
Marketing Agency

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Sure, 2015 was a good year for your marketing agency. But wouldn’t you like 2016 to be better? Here’s how to satisfy more…