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10 Tips on How to Write Better Pay Per Click Ad Copy

10 Tips on How to Write Better Pay Per Click Ad Copy


Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To…
An Introductory Guide to Google’s Search Console

An Introductory Guide to Google’s Search Console


This quick start guide to Google’s Search Console will help you understand your website’s performance, and offer tips for improving its organic performance.
Should You Optimize Content for Google AMP?

Should You Optimize Content for Google AMP?


Do your mobile pages load slowly? You’re losing revenue if they do. Learn why and how Google AMP – accelerated mobile pages –…
an-seos-guide-to-bottom-of-funnel-keywords_fi

An SEO’s Guide to Bottom-of-Funnel Keywords


Your buyers use different terms as they progress through their journey. That’s an opportunity. How to discover and use your best bottom-of-funnel keywords.
How to Hire the Perfect Person to Run Your SEO_FI

How to Hire the Perfect Person to Run Your SEO


If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…
7 SEO Tactics Most Marketers Ignore_FI

7 SEO Tactics Most Marketers Ignore


You’d be surprised how few companies put effort into their SEO. That increases the competitive advantage you’ll gain with these 7 overlooked SEO…
RankBrain

7 Things You May Not Know About Google’s RankBrain


Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.
seo_Fi

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales


Got questions about SEO? Act-On’s eBook is a collection of common questions, with answers created to help you make sense of search engine…
schema

Schema & Microdata: An Overview


Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…
Google Search

How and Why To Set Your Site Up for Google’s Rich Answers


There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently,…