Archives

How to Drive Sales Effectiveness with Automation

How to Drive Sales Effectiveness with Automation


Check out how marketing automation and other tools can help you drive sales effectiveness, and promote alignment.
7 Steps to Achieving Optimal Sales & Marketing Alignment

7 Steps to Achieving Optimal Sales & Marketing Alignment


Learn these tips and tricks to finally help achieve total sales and marketing alignment.
How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football


Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…

3 Tips to Shrink Your Long Enterprise Sales Cycle


Does your company sell expensive or complex products? Here are 3 ways to help your sales reps manage the longer sales cycle.
5 Ways to Help Inside Account Executives Build Their Own Pipeline_FI

5 Ways to Help Inside Account Executives Build Their Own Pipeline


If the quarter’s well underway and your sales reps don’t have enough leads, learn how marketing can help them build their pipeline –…
operations alignment

How Marketing Operations Can Align with Sales (and Why)


Discover why marketing operations is a critical role to ensuring visibility across all technological marketing platforms and providing access to your company’s sales…

How Smart People Do Social Selling


Social selling is very productive, but most salespeople don’t use it yet. Discover 7 steps to get you started and help you gain…

5 Proven Strategies to Rid Sales and Marketing of Bad Blood


Want to make more profit? Align how your sales and marketing teams define leads, set quotas, and measure success.

Seriously, Chill on the Cold Calling


A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot…

Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats


There’s a problem in the way B2B companies engage customers today. Marketers in many organizations are intently focused on building awareness and acquiring…