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10 TED Talks to Watch to be a Better Marketer _FI

10 TED Talks to Watch to be a Better Marketer


Ted Talks are a mind-boggling collection of distilled insight on practically anything and everything, from really smart people. Here are 10 Ted Talks…
How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football


Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…
Six Takeaways from the Writing of The Declaration of Independence_FI

Six Takeaways from the Writing of The Declaration of Independence


Doing the right thing, for the right reasons, is timeless. Learn six lessons from the story of how the American Declaration of Independence…
David Fowler_Digital Insights

Keep Calm and Email On: What the Success of Brexit Means to Marketers


Brexit won; Britain has voted to leave the European Union. Learn what will this mean for marketers who work in and with the…
How to Get Results from YouTube Ads (Hint- It's Not Advertising)

How to Increase ROI and Conversion from YouTube Ads


Most agencies just use pre-roll YouTube ads just for brand awareness. Here’s when, why, and how to use them for eCommerce conversions.
The Psychology of Color in Marketing-fI

The Psychology of Color in Marketing


How you use color in marketing tells a story – and your customers are listening. Learn what colors mean and how brands use…
Agency Focus- How Content Marketing is Changing, & How to Measure It

Agency Focus: How Content Marketing is Changing, & How to Measure It


Art + Science = success. The art of content marketing lies in inspired content. The science lies in knowing what to measure –…
Is Inbound Marketing Holding Your Business Back?

Is Inbound Marketing Holding Your Business Back?


“Inbound marketing” gets a lot of attention, but our research shows that all marketers drive more revenue when moving beyond just inbound marketing.
Digital Storytelling- A New Virtual Reality Might Not be Far Off_fi

Digital Storytelling: A New Virtual Reality Might Not be Far Off


We learn better, we identify more strongly, and we remember better through stories. But new technologies might amplify your digital storytelling – and…
David Fowler_Digital Insights

How Email Marketing Campaigns are Like the U.S. Elections


Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing…