David Fowler_Digital Insights

Rethink Marketing Automation – for the CASL-Compliant Marketer

Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.
6 Success Factors for Adopting Marketing Automation

6 Success Factors for Adopting Marketing Automation

Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors…
MA Hacks

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform throughout all…
marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing

How would you rethink marketing? We asked 10 thought leaders and here are their answers.
microsoft dynamics integration with act-on

Got Dynamics? Why You Need Act-On, Too

Sales and marketing alignment can have a powerful effect on your growth and profitability. Discover how Microsoft Dynamics And Act-On work together to…

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Manufacturing was slow to adopt marketing automation, but today’s manufacturing marketers are finding themselves at ease with new tools – and in a…
RM Hoffman

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman

Learn how RM Hoffman Company, a 60-year-old distribution/manufacturing company, saw leads and revenue go up after implementing Act-On.
Customer Retention

Use Marketing Automation to Keep Customers and Expand Retention

In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle
email open rates

The Blame Game : Open Rates vs Deliverability

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. Across the industry, regardless…
Spooky Marketing

Treats or Tricks? 13 Timeless Marketing Horrors

Marketing can be a high-wire act. Multi-tasking can turn into juggling, and the stakes have a way of going up all the time.…