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Real-Time Personalized Messaging Is the Future of Marketing


Real-time personalized messaging leverages three power laws of marketing: Send the right message, to the right person, at the right time

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Ensure that your customers & prospect communications stand out! Supercharge your marketing efforts with these 3 marketing automation personalization tips.
Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats

25 Killer Marketing Automation Stats (New!)


Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.
Marketing Automation Still a Work-in-Progress for most B2B Firms

Marketing Automation Still a Work-in-Progress for Most B2B Firms


Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew…
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Super-Charge Your Account-Based Marketing Strategy


Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level.
Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey


In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…
Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…

Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact


Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive…
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…