The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack

A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
Why CEOs Say Yes to Marketing Automation

Why CEOs Say Yes to Marketing Automation

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Read all about it.

Which (If Any) Marketing Automation Platform Is Right for You?

You’re convinced you need marketing automation, but which one is right for you? Be mindful of these things before you choose.
Three Favorite Act-On Features that Help You “Tell and Sell”

Three Favorite Act-On Features that Help You “Tell and Sell”

Find out which Act-On features are helping customers see incredible success in both sales and marketing.
What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?

Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.

I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive…

US Fleet Tracking Scores Success With Marketing Automation

Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for…

When is the Right Time to Implement Marketing Automation?

Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is…

Act-On Elected to Forbes “America’s Most Promising Companies” list

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list…

Marketing Must Master Its Own Technology

Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail,…