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What Can You Do with Marketing Automation - Surprise, Its more than you think

What Can You Do with Marketing Automation: Surprise! Its more than you think.


Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?

Why CEOs Say Yes to Marketing Automation


Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are…

Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.


I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive…

US Fleet Tracking Scores Success With Marketing Automation


Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for…

When is the Right Time to Implement Marketing Automation?


Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is…

Act-On Elected to Forbes “America’s Most Promising Companies” list


Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list…

Marketing Must Master Its Own Technology


Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail,…

Top 10 Email Delivery Best Practices


In a recent webinar titled “Best Practices in List Building and Deliverability,” Act-On Software Product Marketing Manager, Jeff Linton and Don Wynns, Director…

Sales is from Mars, Marketing’s from Venus: Five Factors to Close the Gap


Sometimes two things that should have a natural affinity seem so far apart that all the technology and willpower in the world can’t…

How to Implement Marketing Automation for Your Small Marketing Team – An Incremental Approach


Marketing automation—which replaces separate technologies with a single, integrated system—sounds like a busy marketer’s dream come true. However, if you’re like most busy…