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How to Raise Your Customers from the Dead with 5 Engagement Tactics

How to Raise Your Customers from the Dead with 5 Engagement Tactics


Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics
6 Best Practices for Setting Up a Lead Nurturing Program

6 Best Practices for Setting Up a Lead Nurturing Program


Lead generation is a key to an overall marketing strategy, but setting up a new program can be tough. Check out these best…
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat


Take a look at the customer lifecycle metrics you need to track in part three of this series: nurture leads and get them…
data analysis

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016


Want to improve your automated email program results? Learn a logical, 3-level strategy to analyze your data to understand what worked (and what…

Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…

Nurturing Leads With Webinars: Awareness is Just the Beginning


The buyer’s journey has changed due to the high-quality information now easily available to prospects. B2B technology buyers are using this information in…

5 Tips for Creating Amazingly Effective Email


Marketers have been using email for many years, and for good reason. Email marketing provides a dependable way to deliver a wide variety…

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle


Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual…

LEGO Education North America Builds a Winning Strategy Using Marketing Automation


For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to…

I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals


As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales…