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6 Best Practices for Setting Up a Lead Nurturing Program

6 Best Practices for Setting Up a Lead Nurturing Program


Lead generation is a key to an overall marketing strategy, but setting up a new program can be tough. Check out these best…
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat


Take a look at the customer lifecycle metrics you need to track in part three of this series: nurture leads and get them…
data analysis

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016


Want to improve your automated email program results? Learn a logical, 3-level strategy to analyze your data to understand what worked (and what…

Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…

5 Steps to Creating a Successful Lead Scoring Program


In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey. Are they just…

Nurturing Leads With Webinars: Awareness is Just the Beginning


The buyer’s journey has changed due to the high-quality information now easily available to prospects. B2B technology buyers are using this information in…

5 Tips for Creating Amazingly Effective Email


Marketers have been using email for many years, and for good reason. Email marketing provides a dependable way to deliver a wide variety…

Get it in Writing: The Benefits of a Sales and Marketing SLA


Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle


Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual…

LEGO Education North America Builds a Winning Strategy Using Marketing Automation


For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to…