Archives

Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.

What is a Marketing-Qualified Lead? What MQL Really Means


Use these terms: Marketing qualified lead (MQL), sales accepted lead (SAL), and sales qualified opportunity (SQO) to help marketing and sales work together.
Demand Generation 101: 7 Tactics For Generating High Quality Leads

Demand Generation 101: 7 Tactics For Generating High Quality Leads


Good demand generation creates higher quality leads who engage with your brand – then turn into revenue. Learn 7 tactics to rock your…
slideshare

8 Killer Tips for Harnessing the Power of SlideShare


SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.
twitter

Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
lead generation

New Research on How B2B Marketers Get More Leads


80% of B2B marketers don’t get the lead generation results they want. Read this article to learn about the new emphasis on quality…
qualified leads

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle


BANT isn’t outdated or irrelevant. But digital marketing delivers new types of data you can use to develop different criteria for customers and…
BOFU

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing


Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing…
social media

7 Ways B2Bers Can Rock Lead Gen Via Social Media


You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after…
ROI

In-Depth Guide: Calculate Your Lead Generation Campaign ROI


When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember…