What is a Marketing-Qualified Lead? What MQL Really Means

Use these terms: Marketing qualified lead (MQL), sales accepted lead (SAL), and sales qualified opportunity (SQO) to help marketing and sales work together.
Demand Generation 101: 7 Tactics For Generating High Quality Leads

Demand Generation 101: 7 Tactics For Generating High Quality Leads

Good demand generation creates higher quality leads who engage with your brand – then turn into revenue. Learn 7 tactics to rock your…

8 Killer Tips for Harnessing the Power of SlideShare

SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.

Why You Should Consider Using Twitter for B2B Leads

Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
lead generation

New Research on How B2B Marketers Get More Leads

80% of B2B marketers don’t get the lead generation results they want. Read this article to learn about the new emphasis on quality…
qualified leads

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

BANT isn’t outdated or irrelevant. But digital marketing delivers new types of data you can use to develop different criteria for customers and…

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing…
social media

7 Ways B2Bers Can Rock Lead Gen Via Social Media

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after…

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember…
webinar production

Producing and Hosting a Successful Webinar in 10 Simple Steps

According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method…