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Don't Bore People- 10 Ideas for B2B Newsletter Content_FI

Don’t Bore People: 10 Ideas for B2B Newsletter Content


Don’t waste your time creating a newsletter nobody wants to read. Here are 10 ideas to help you create useful, compelling newsletter content,…
Mining Un-engaged Prospects using a Multivariate A/B Approach

Mining Un-engaged Prospects using a Multivariate A/B Approach


You might think your unengaged email recipients should click the same subject line that your engaged recipients do. You might be wrong. Read…
David Fowler_Digital Insights

The Perils of Email List Buying – Rookie Mistakes 101


Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…
unengaged and misunderstood_FI

Unengaged Email Recipients, Misunderstood and Mismanaged


A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email…
David Fowler_Digital Insights

How a Baker’s Dozen Years Changed Email & Deliverability


When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress…
15 Best Practices for Email Unsubscribes - With Examples_FI

15 Best Practices for Email Unsubscribes – With Examples


So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to…
Email Unsubscribers: Keep the Bad Out –and the Good In

Email Unsubscribers: Keep the Bad Out – and the Good In


If people will never engage with your emails, you do want them to unsubscribe. Learn how to let them go gracefully, while keeping…
email formula

Why Formulas Work Better than Templates for Email


Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can…
spring cleaning

Spring Sending: Time for a Fresh Start


‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes


Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…