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Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation


Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
David Fowler_Digital Insights

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


CAN-SPAM doesn’t do enough to protect US consumers – or US commerce. Especially given the coming changes in EU digital laws, it’s time…
What You Need to Know About Email Feedback Loops_FI

What You Need to Know About Email Feedback Loops


Here’s a nice tip for an email marketer: Sign up to get a feedback loop (FBL) from ISPs. The feedback can help you…
Social Media Audiences Are Great, But Email Audiences Are Better

Social Media Audiences Are Great, But Email Audiences Are Better


Compared to old-shoe email, social media is the shiny new game. But if you want conversions, go with the tried-and-true: email delivers.
The Devil’s in the Details- Email From Names and Addresses

The Devil’s in the Details: Best Practices For Email From Names and Addresses


Email success is dependent on many small-but-meaningful decisions. Your email From names and addresses are two that count for more than you might…
David Fowler_Digital Insights

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?


Yahoo, we hardly knew ya. Now that Verizon has swallowed another Internet service provider in addition to AOL…what will happen to the Yahoo!…
Don't Bore People- 10 Ideas for B2B Newsletter Content_FI

Don’t Bore People: 10 Ideas for B2B Newsletter Content


Don’t waste your time creating a newsletter nobody wants to read. Here are 10 ideas to help you create useful, compelling newsletter content,…
Mining Un-engaged Prospects using a Multivariate A/B Approach

Mining Un-engaged Prospects using a Multivariate A/B Approach


You might think your unengaged email recipients should click the same subject line that your engaged recipients do. You might be wrong. Read…
David Fowler_Digital Insights

The Perils of Email List Buying – Rookie Mistakes 101


Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists - a classic example of…
unengaged and misunderstood_FI

Unengaged Email Recipients, Misunderstood and Mismanaged


A big list looks good to your boss, but if your list contains a lot of unengaged email recipients, you’re risking your email…