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leverage-deliverability-with-engagement-and-automation-this-holiday-season_fi

Leverage Deliverability with Engagement and Automation This Holiday Season


Planning on sending emails this holiday season? Better leverage user engagement and marketing automation to help get in the inbox.
Need Content For Your Emails? Repurposing to the Rescue.

Need Content for Your Emails? Repurposing to the Rescue


Got an email newsletter deadline – but no ideas? Check out these ways to repurpose old content to make the most of what…
7-classic-email-marketing-mistakes-and-how-to-avoid-them_fi

7 Classic Email Marketing Mistakes – And How to Avoid Them


When email marketers are under the gun, mistakes can (and do) happen. Here are the 7 most common email marketing mistakes to watch…
David Fowler_Digital Insights

Is It Time for a Pay-to-Play Email “Stamp”?


As the email ecosystem evolves, and ISPs get swallowed by telecoms, will we move to a pay-to-play email distribution system? What would that…
5 Key Differences Between Email Marketing and Marketing Automation

5 Key Differences Between Email Marketing and Marketing Automation


Do you need an email marketing solution or a marketing automation platform? Learn 5 factors to help you make the right decision for…
Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation


Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
David Fowler_Digital Insights

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


CAN-SPAM doesn’t do enough to protect US consumers – or US commerce. Especially given the coming changes in EU digital laws, it’s time…
What You Need to Know About Email Feedback Loops_FI

What You Need to Know About Email Feedback Loops


Here’s a nice tip for an email marketer: Sign up to get a feedback loop (FBL) from ISPs. The feedback can help you…
Social Media Audiences Are Great, But Email Audiences Are Better

Social Media Audiences Are Great, But Email Audiences Are Better


Compared to old-shoe email, social media is the shiny new game. But if you want conversions, go with the tried-and-true: email delivers.
The Devil’s in the Details- Email From Names and Addresses

The Devil’s in the Details: Best Practices For Email From Names and Addresses


Email success is dependent on many small-but-meaningful decisions. Your email From names and addresses are two that count for more than you might…