Archives

David Fowler_Digital Insights

How a Baker’s Dozen Years Changed Email & Deliverability


When email was being developed as a channel, it was all about the technology. In the last 13 years, have we made progress…
David Fowler_Digital Insights

Just What is a Privacy Shield Exactly, and Is It Painful?


If you market to the EU, you know that the EU data handling requirements are changing. Here’s a look at the upcoming stringent…
digital health

How to Protect Your Email List Health and Deliverability


If your revenue growth is tied to your email marketing, then your email list health is very important to your success. Learn 7…
David Fowler_Digital Insights

How Email Marketing Campaigns are Like the U.S. Elections


Your buyers have a lot in common with voters: Both have choices, and both must be wooed with finesse. Learn how email marketing…
email metrics

5 Email Metrics to Help Diagnose Your Mistakes


Learn the 5 basic email metrics, and what they might have to say about the health of your lists or your campaigns, plus…
email addresses

Temporary/Disposable Email Addresses & Their Effect on Deliverability


Temporary and disposable email addresses can hose your deliverability. Learn how to mitigate the damage – and prevent the problem (while finding great…
email encryption_FI

Gmail TLS Encryption and Deliverability: What You Need to Know


Gmail has finally introduced Transport Security Layer (TLS) Encryption. Here’s everything you need to know about stepping up your email deliverability with Google’s…
email purgatory

Graymail: Navigating Email Purgatory


When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about…
IP Address

New Year, New Email IP Address?


Are you transitioning to a new email service provider (ESP)? How and why to consider a dedicated IP address vs. a shared IP…
email deliverability

Email Deliverability: What’s Coming in 2016?


From engagement to authentication to new regulations, change is the only constant in email deliverability. Learn what to expect in 2016.