B2B Marketing Zone

Tactics for Growing Your Email Marketing Lists

Tactics for Growing Your Email Marketing Lists

Tactics for Growing Your Email Marketing Lists

Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”Copyright Marketing Sherpa

Website registration is huge at 77%, a clear vote for content marketing. Social sharing buttons are a distant second, trailing by 29 points (38%).

Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study on how marketers were adapting through the downturn.

To get tactical about how to grow your email list, take a look at “Grow Your Email Marketing List”, a free white paper from Act-On that offers solid tips on how to build your list with names of excellent prospects. The paper covers:

Gathering email addresses in the real world. How to turn interactions into email address-gathering opportunities, including:

  • Brick-and-mortar locations
  • Receipts
  • Product and warranty opportunities
  • Events and trades shows

Gathering email addresses in the online world. Get tips for using:

  • Your website
  • Online events
  • Social media
  • Video

Buying third-party lists. Sometimes an organization is growing so fast that it’s hard to get enough leads by other means. Learn how to buy and manage third-party lists, including:

  • What to ask about the list
  • What to ask about the vendor
  • Red flags

Ready to learn more? Download “Grow Your Email Marketing List” now!



Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

  • Sherry, these are great inights! What would you put as a primary tactics for e-mail marketing lists generation (your personal preference)?

  • SherryLamoreaux

    My personal opinion: I like co-marketing, working with compatible partners with complementary offerings. That’s based on the arts marketing I’ve done. The demographics/psychographics of arts consumers show clustered activities…the person who attends a dance event is more likely to attend a theater event than the general public, for example, so compatible companies can work together to expand both audiences.