B2B Marketing Zone

SugarCRM Users Benefit From Seamless Integration with Act-On Software Marketing Platform

SugarCRM Users Benefit From Seamless Integration with Act-On Software Marketing Platform

SugarCRM Users Benefit From Seamless Integration with Act-On Software Marketing Platform

As SugarCon 2012 kicks off this week, we’re excited to share with you the complete, seamless integration of the Act-On Software marketing automation platform with SugarCRM.

We may be biased, but we think SugarCRM and Act-On Software are a really great fit. Here are few of the ways Act-On Software provides Sugar users with a marketing automation product that complements their SugarCRM system:

Complete Access at an Affordable Price

As nearly 250 new customers discovered in Q1, Act-On’s marketing automation platform delivers an alternative to needlessly complex and expensive marketing automation software – without sacrificing functionality. That means completed access to the entire Act-On Software marketing automation platform for an affordable price and fully transparent contract (read: no hidden fees)!

Easy-to-use Marketing Tool

Integrating SugarCRM with the Act-On platform allows marketers to create and produce more targeted email marketing, lead generation and lead nurturing campaigns without the need for specialized resources. No need to worry, we don’t just say we’re “easy-to-use,” Gleanster’s 2012 Gleansight benchmark report on marketing automation actually named Act-On Software best in ease of use!

Customizable and Well Integrated with Sugar CRM

Integrating Act-On Software with SugarCRM allows you to more specifically target existing and potential sutomers based on previously established data such as customer prefrences, buying history, or unique buying needs. Act-On’s SugarCRM integration also means that you benefit from more complete marketing analytics and increased accuracy in tracking ROI throughout the marketing process and even as you pass those leads over to sales. That’s right, sales and marketing teams can also work together to utilize Act-On’s SugarCRM integration to better determine exactly when a lead is mature enough to move from the marketing stage to become a sales hot prospect.

Want to see how SugarCRM fits with Act-On Software’s overall marketing automation platform? Download the datasheet.

Heading to SugarCon in San Francisco this week? We’ll be at booth #115, make sure to stop by and see us! If you can’t make it to the show, you can still track our SugarCon experience by following us on Twitter. We look forward to connecting with you!