We love our customers and enjoy sharing in their successes. Today we’re excited to share the success of our customer SupplyFrame, the world’s most comprehensive and influential marketing channel for the global electronics industry.
Since implementing Act-On Software’s marketing automation platform to run their online global demand generation programs, SupplyFrame has improved prospect engagement and reduced the amount of time necessary to develop both email campaigns and landing pages.
Selecting a Marketing Solution: Why SupplyFrame Chose Act-On
What SupplyFrame needed was a dynamic and flexible marketing automation suite that would seamlessly integrate with its Salesforce CRM system, and streamline and support its multi-channel marketing objectives. (Sound familiar?)
SupplyFrame selected Act-On after trying several marketing solutions that were technically challenging, limited in functionality, and time-consuming.
“Once we saw a demo of Act-On it was easy to see the value of the platform compared to past solutions we’ve used,” said Wendy Guerin, director of marketing at SupplyFrame. “Act-On is the most intuitive and cost efficient marketing automation platform that we have seen. With Act-On we received simplicity and ease-of-use, without sacrificing functionality. Any other marketing automation platform would have doubled or tripled our time spent implementing and getting up to speed.”
Marketing Success with Act-On
Prior to Act-On, SupplyFrame’s marketing team had mostly a one-way, outbound program with its email base. Now the company’s customers are engaged with the articles, guides, and reports that constitute the thought leadership campaigns being executed from within the Act-On platform. SupplyFrame receives emails at least once a week from customers who share how much they enjoy reading the new collateral and look forward to the tips each week.
In addition to using Act-On to deliver engaging marketing content, SupplyFrame also uses other Act-On features including:
- lead scoring
- list management
- website analytics
The analytics and built-in reporting features help SupplyFrame figure out which factors, such as overall topic, email subject line, and campaign launch time are producing the best results. With the click of a button, SupplyFrame can now drill down to the activity level of each prospect to see a comprehensive view of their online behavior and engagement with the brand. In addition, Act-On’s behavior scoring feature, integrated with Salesforce, gives the sales reps valuable insight into their prospects’ needs and interests.
Interested in learning more about how SupplyFrame found success with Act-On? Make sure to check out the full case study.
Have an Act-On success story you’d like to share? What made you switch? What’s your favorite feature? We want to hear it all! Leave a comment below to share your story.