Social Media Tidbits and Factoids

Social Media Tidbits and Factoids

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Over at the eponymous JeffBullas.com, Tom Pick of Webbiquity has gathered 72 utterly fascinating social media marketing facts and stats for 2012. We’re just cherry-picking one per category here, to whet your appetite for the rest. Let us know what surprises, delights or amazes you.

Social Media / Social Networking

  • LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)

User Experience

  • 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs)

Lead Nurturing

  • Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa)

Facebook

  • 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” (SMI)

Twitter

  • Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of all users are considered “extremely active,” checking in several times per day. (Jeff Bullas)

Google and Google+

  • Google’s search engine is used by 85% of global Internet users every month. (MediaPost)

Pinterest

  • 83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost)…But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares)

Tumblr

  • Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas)

Mobile Marketing

  • 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)

SEO and Search Marketing

  • Though half of all B2B digital spending is focused on search and most websites are organically optimized, only 65% of B2B marketers have ever used pay-per-click advertising. (BtoB Magazine)

Blogging

  • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)

Video and SlideShare

  • SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas)

Social Demographics

  • Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age)

Inbound and Content Marketing

  • Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organizations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy)

Media and Online Advertising

  • Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost)

Read the entire gaggle in Jeff’s post 72 Fascinating Social Media Marketing Facts and Statistics for 2012.

And let us know what you think.


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