B2B Marketing Zone

Rapid Notify Sees 20% Leap in Closing Rates

Rapid Notify Sees 20% Leap in Closing Rates

Rapid Notify Sees 20% Leap in Closing Rates

We love success stories, especially when it’s our customers experiencing the success.1-25-2013 4-13-36 PM

Rapid Notify is an easy-to-use, web-based emergency notification system that enables real-time, two-way communication via telephone, email and SMS text messaging. The company followed a traditional path in adopting digital marketing: First using one-off emails to reach out to each prospect; next, accelerating efforts through sending mass emails through its CRM. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew. There were two main challenges:

  • Find an automated email service that could scale with the company as it sped up outbound marketing
  • Find an automation solution that not only handled the email, but made it possible for sales and marketing to see and share the results, with (hopefully) an automated hand-off process that would take full advantage of capabilities such as lead scoring

Rapid Notify is a happy Salesforce user, so requirement #1 was that an automation platform play very well with Salesforce. To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. In the end, they chose Act-On, saying that Act-On offered the same service for one-third the cost of the others.

There’s much more to the story than just lower costs. Rapid Notify began using advanced capabilities such as dynamic content, lead scoring, and Website Visitor Tracking, and saw opportunities grow by 50%. You can read all about it in this new case study: Rapid Notify Increases Opportunity Generation by 50% – While Reducing Manual Labor Processes by 416 Hours Per/Year.



Paige Musto is Director of Communications at Act-On Software. She brings over 12 years of experience in public relations, marketing and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving the company’s brand and product awareness as well as leveraging social media to optimize lead generation. Prior to joining Act-On, Paige was Manager, Public Relations at NetSuite (NYSE: N) where she drove corporate, channel and partner PR and thought leadership programs, as well as established the company’s social media program. Paige has held various communication roles at companies including VeriSign (NASDAQ: VRSN), Check Point Software (NASDAQ: CHKP), and RSA, the security division of EMC (NYSE: EMC). Paige holds a Bachelor of Arts (BA) in Communication from the University of California at Davis and a Master of Business Administration (MBA) with an emphasis in Marketing Management from California State University-East Bay. In her spare time, Paige enjoys shopping, reading and watching sports—Go Niners!