Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Promote Your WEbinar

Make a Blockbuster: 8 Tips to Promote Your Webinar

What if you gave a party and no one came? Likewise, why go to all of the triple-digit trouble of planning, creating and…

 

video marketing

Why Your B2B Marketing Needs More Video [And How to Add It]

How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to…

 

Open Marketing Ecosystem

What’s an Open Marketing Ecosystem? And Why Should You Care?

Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.)…

 

content funnel

How Content Drives a Great Customer Experience (and Profit)

What comes to mind when you hear B2B marketing strategy? For many marketers, creating persona-focused content, delivering that content to your buyers, driving…

 

Marketing Data

The 7 Deadly Sins of Data

Sales and marketing sales data holds so much power … but only if you use it correctly. The following is a critique of…

 

global digital snapshot

How to Perform a Social Media Audit: Measure What Matters

Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other tactics you use,…

 

How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]

Images are powerful tools. They can attract and hold attention, or capture and convey an emotion in a way words cannot. Add some…

 

Glossary PART2

The Act-On Email Deliverability Glossary, Part 2

This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of…

 

webinars

Be Prepared! 8 Tips for Planning a Successful Webinar

Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. Creating, promoting,…