Act-On Marketing Blog


5 Proven Strategies to Rid Sales and Marketing of Bad Blood

Want to make more profit? Align how your sales and marketing teams define leads, set quotas, and measure success.


3 Reasons Why Your Content Isn’t Converting

Great content is important, but it’s only one aspect of content marketing. It's just as important to craft a well-optimized content experience for…


Why You Shouldn’t Fear Producing Your Videos In-House

You know adding videos to your marketing mix is a no-brainer. But did you know you can produce high quality video content in-house?


A Valentine for Marketers

An example of out-of-the-candy-box content: Social Love, By Charles Jennings. It began with me following you / all aTwitter, / Tracking you Foursquare…


Customer Experience

Why Customer Experience is the Hot New Thing in Marketing

What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for…


#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing

Super Bowl is social marketing at its best - and worst. From the touchdown of Esurance to the missed pass of Mountain Dew,…


Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Brand consistency isn’t just for big B2C companies; your customer needs to see and hear the same thing at every touch point.


5 Steps to Increase Conversion Rates with Account-Based Marketing

Account-based marketing is on the rise – because it works, with 60% of users getting a revenue lift of 10% or better. Learn…