Act-On Marketing Blog


goldfish moving to a larger bowl

5 Common Marketing Challenges Agencies (and Companies) Face

From no-list to no-budget to no-traction to no-name, agencies deal with mighty big marking challenges on behalf of their clients. Learn how to…


How Smart People Do Social Selling

Social selling is very productive, but most salespeople don’t use it yet. Discover 7 steps to get you started and help you gain…


RM Hoffman

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman

Learn how RM Hoffman Company, a 60-year-old distribution/manufacturing company, saw leads and revenue go up after implementing Act-On.


CMO Featured Image

Today’s CMO Needs a Few CTO Chops

Today’s marketing department is dependent on technology, which means that the CMO needs to know which technology to use, and how to buy…


The Top 5 YouTube Analytics Every Marketer Should Know

From Subscriber Count to Average View Duration to Traffic Count to Video Engagement reports (and far beyond). Get the skinny on basic YouTube…


Google Search

How and Why To Set Your Site Up for Google’s Rich Answers

There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently,…


link building_FI

Tactical Link Building Strategies For 2016

A solid link building strategy is a must for marketing and growing your business. Learn what’s working today, and what isn’t.


Nofollow Tags: What They Are and Why They Matter

Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.