Act-On Marketing Blog


A Valentine for Marketers

An example of out-of-the-candy-box content: Social Love, By Charles Jennings. It began with me following you / all aTwitter, / Tracking you Foursquare…


Customer Experience

Why Customer Experience is the Hot New Thing in Marketing

What’s old seems new again: customer experience has always been the baseline for retention and profit, but was outshone by new tactics for…


#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing

Super Bowl is social marketing at its best - and worst. From the touchdown of Esurance to the missed pass of Mountain Dew,…


Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Brand consistency isn’t just for big B2C companies; your customer needs to see and hear the same thing at every touch point.


5 Steps to Increase Conversion Rates with Account-Based Marketing

Account-based marketing is on the rise – because it works, with 60% of users getting a revenue lift of 10% or better. Learn…


Financial Business

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Marketers in highly regulated industries such as finance are constricted by government regulations; public companies have additional unique problems.


Everything You Need to Know About User-Generated Content

User-generated content is the most credible, trustworthy content you can possibly have on your website or across social media. How to get more…


email purgatory

Graymail: Navigating Email Purgatory

When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about…