Act-On Marketing Blog


social media political campaigns

Political Social Media Outreach: What B2B Marketers Can Learn

When the stakes are high, political social media can help a cause or a candidate flourish – or flounder. Learn 3 lessons every…


email addresses

Temporary/Disposable Email Addresses & Their Effect on Deliverability

Temporary and disposable email addresses can hose your deliverability. Learn how to mitigate the damage – and prevent the problem (while finding great…


social selling

7 Myths About Social Selling That You Probably Believe

Social selling is hard, time-consuming, and all about the data, right? Wrong. Those myths (and four more) exploded.


microsoft dynamics integration with act-on

Got Dynamics? Why You Need Act-On, Too

Sales and marketing alignment can have a powerful effect on your growth and profitability. Discover how Microsoft Dynamics And Act-On work together to…



Marketing Tools for the Makers & Doers of the Manufacturing Industry

Manufacturing was slow to adopt marketing automation, but today’s manufacturing marketers are finding themselves at ease with new tools – and in a…


content marketing_FI

Why 78 % of Marketers Struggle with Content Marketing ROI

These days, we have to prove how marketing contributes to revenue and the pipeline. Here’s a look at determining content marketing ROI.


qualified leads

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

BANT isn’t outdated or irrelevant. But digital marketing delivers new types of data you can use to develop different criteria for customers and…


marketers can learn

What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us

One of the world’s most respected thinkers spoke about three great accelerations underway, and has a bit of advice that marketers can take…


instagram_featured image

Top Instagram Influencers

What do Intel, ZenDesk and WeWork have in common? A whole lotta Instagram followers. Learn how small business, big business, and a few…