Act-On Marketing Blog


Agencies Under Pressure to be More Digital

As marketing continues to get more digital, agencies must develop genuine competencies to survive and thrive. Take a look at this new digital…



10 People You Should Follow on Twitter if You’re in Marketing

Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow…



What Every B2B Marketer Needs to Know About Readability

Did you know: copy with higher readability (usually more directly written, simpler copy) has higher conversion rates and boosts SEO?



8 Killer Tips for Harnessing the Power of SlideShare

SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.



Why You Should Consider Using Twitter for B2B Leads

Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…



How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales

Got questions about SEO? Act-On’s eBook is a collection of common questions, with answers created to help you make sense of search engine…


7 Content Marketing Mistakes Costing You Time and Money

Bad content marketing doesn’t cut it. It’s a noisy world out there, and prospects can be overwhelmed with choices. Learn how to avoid…